To effectively convert customers, we need to first understand what stage of the funnel they’re at.
Ads should be different for customers who are learning about your brand for the very first time, versus those who are ready to purchase. Ad funnels help us achieve this purchase journey orientated marketing.
Developing and executing content that is inherently viral.
Discovering where customers hang out online, and then engaging with the relevant community.
Once people reach your site, they’re aware of your brand, but might have objections to purchasing your product or service.
Our job is to target these people through social networks, answer any potential objections and bring them back to the site to purchase. Social networks like Facebook allow us to do this incredibly effectively.