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Paras Deshbhratar

Paras Deshbhratar

(he/him/ia)

Senior Performance Specialist

,

"The BFG"

Coming to us from a role at Heartland bank, Paras is no stranger to numbers. He loves using his love of analytics and paid search to provide meaningful solutions for our purpose-driven clients. He approaches every challenge with huge amounts of patience and resilience, an attitude which helped see him complete his proudest achievement, running the Devils Circuit Marathon.

Strengths

  1. Patience
  2. World history
  3. All things data

Weaknesses

  1. Fear of falling in wells
  2. Mean people
  3. Ordering at restaurants

Paras's Recent Projects

230K
New Zealanders reached
3,500
Branded search queries
+158%
Branded search queries

Making Summer Safer with High Alert

High Alert is an amazing initiative, established to keep Kiwis up to date about dangerous drugs going around. They needed help building their subscriber base and overcoming platform moderation challenges to communicate their harm reduction messages.

Learn more
41k
Total 'Favourite a Home' Conversions
32%
Increase in homes.co.nz User Base
11%
Increase in homes.co.nz User Base

Scoring a Home-Run Using a Cross-Platform Strategy

Homes.co.nz are committed to providing useful property information and tools that you can trust. Homes needed a cross platform strategy to encourage visitors to make the most of the site’s extensive functionality.

Learn more
280K
New Zealanders Reached
-50%
Batteries relinquished in Queenstown
-46%
Batteries relinquished in Queenstown

Can I Fly With This? Proving Behaviour Change with the CAA

The Civil Aviation Authority had an important message that wasn’t getting through, changes to what items you can fly with. They gave us a call to help them to communicate these important changes to travellers… before they got to the airport.

Learn more
See all case studies

Paras's Latest Blog Posts

Digital
June 1, 2023

Selecting Effective & Affordable Keywords

Learn how to select effective and affordable keywords for your Google Ads campaign by understanding cost, quality score and the customer journey.

read more
See all blog posts
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