Over the years we’ve found that essentially all marketers & businesses desire to be data-driven. However, many find Google Analytics so daunting that their precious data ends up locked away, unloved and gathering dust. We’re here to make obtaining insights into your data heaps easier. So without any further ado – meet your Google Data Studio dashboard.
Google Data Studio is Google’s free reporting tool that allows you to build awesome dashboards and report on all of your site activity, as well as any marketing you are doing (e.g. AdWords, Facebook, LinkedIn). You can combine a bunch of data sources and build all the charts and graphs your business could possibly ever need.
At Aro, we love using GDS for our clients and thought others might like in on the action. That’s why we’re giving away our Google data studio template for free for anyone to use. Our only ask is that if you’re loving it, give this a share.
To start off, we’ve put together a 4-page report, and we think is better than any other data studio template we’ve seen (happy to be proven wrong on this one if you’ve found better).
We’re going to continue to improve this data studio template for other marketers and entrepreneurs, so if you have any thoughts on what you’d like to see included – let us know!
If you want the full power of the reporting you’ll also need:
Now you’ve got all of these sorted, it’s time to connect your Analytics account to the data studio template.
It’s the exact same process as adding Google Analytics for adding Search Console – however, you’ll adding ‘Site Impression’ not ‘URL Impression’
You should be getting good at this by now – it’s the same process for chucking AdWords in – just make sure to select the correct AdWords account.
The report’s actually incredibly easy to use. We’ve added date, channel grouping, country and age filters along the top of the report.
Clicking these allows you to change the data of the report, allowing for a more in-depth analysis of your data.
Just to note, you may have metrics that you wish to report on that aren’t included in this template, or you’re looking for something that focuses on a different channel. If that’s the case you can hit us up directly for help.
Pro tip: For the Channel Grouping, Country or Age filters, click the “only” button to save de-selecting every option.
Each page exists to give you insights into an individual metric set. Below is a little video we’ve put together of the different uses of each page.
And here’s a more in-depth breakdown of the pages and questions they can help answer.
Top level understanding of the visitors and transactions on your site, and how this has changed over time.
Diving into transactions to break down what’s driving sales & revenue.
Providing a more detailed breakdown of paid search campaign performance.
Understanding how the site is performing in Google Search.
Quick note: In the template, we’ve used the Google Merchandise Store data for the Google Analytics and Search Console data, and old Google Adwords account (not optimised at all) for the Adwords data.
We hope this dashboard is helpful to some of you out there, if you’re loving it, feel free to share the love in your favourite digital marketing group!
We’re super keen to continue to improve this, so if you have any suggestions feel free to leave a comment below!