Digital Marketing Workshops

About Aro Workshops

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Who For:

Marketing teams & small businesses (ideally 2-4 people)

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Where:

Online or in person

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Price:

By Enquiry

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Duration:

1~2 Hours

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Aim:

Upskill teams to drive business outcomes through digital marketing (not just followers).

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Included:

• Account Audit - Finding opportunity from your current marketing activity
• Workshop - A mix of tasks and tutorials over a Google Hangout with a Shared Google Doc
• Recommendations - Action points for your team to continue working on

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Plus

• Marketing examples from your business
• Industry insights
• Plenty of Q&A time

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To Book: Book an education discovery session | email hi@aro.digital | call 021 0819 6598

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We've Workshop-ed With

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1) Digital Marketing Strategy

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Aro's Digital Strategy workshop is for businesses looking to gain a clear understanding of what digital marketing is, how it can drive results & where they should be focusing your advertising efforts.

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In this workshop you'll learn:

• What your online objectives are
• What key messages you should use to hit these objectives
• How to create content that drives conversions
• What the 'The Multiplier Effect' is and how it can grow your business
• How to effectively use the 'Digital Marketing Flow'

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We'll walk you through the ins and outs of the digital marketing landscape, and show you the value it has to help your business reach its objectives.

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2) Social Media Workshop

Our Social Media workshop is for businesses who want to grow their presence on all social media platforms, and how they can leverage both organic and paid social media to really connect with their audiences and drive high quality conversions.

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In this workshop you'll learn:

• How to use organic social media for your business (plus some secret growth hacks!)
• How to effectively share key messages across platforms
• How to build a water-tight social sharing strategy
• How to create a seamless paid social media campaign
• What an effective paid social campaign looks like? (and how to achieve it!)
  

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We'll work together to come up with a seamless organic & paid social media strategy that will strengthen your brands identity, connect you with your audiences, and above all, drive new customers!

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3) Analytics Workshop

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Our Analytics Workshop is for businesses who want to get stuck into digital marketing and see just how effective it is through tracking their paid promotions, website performance, and more!

In this Analytics Workshop you'll learn:

• What web analytics is & what role it plays
• How to understand data & what it's telling you
• What Tag Manager is and how to use it for your website?
• Which analytics platforms are valuable for your business?
• And how to visualise and communicate your data

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We'll show you how you can access your businesses online data, understand what the data is telling you, and how to effectively use this data to optimise your website & campaigns to drive awesome results.

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4) SEO Workshop

Discover what makes things rank 1st on Google - and how you can easily optimise your website to achieve this first place result.

In this Search Engine Optimisation (SEO) Workshop you'll learn:

• What’s some easy wins for my website to rank better?
• What the heck is Search Console and how do I use it?
• What search terms should I trying to rank for?
• How can I research the best keywords for my site?

We’ll look at (pretty much) fool-proof techniques to rank higher in search engines for highly relevant search terms.

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Custom Workshop

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Looking for some digital marketing education that isn't included in the workshops above?

No worries - let us know what education you and your business are looking for, and we can chat through creating a custom digital marketing workshop.

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To Enquire / Book:

Email: hi@aro.digital

Phone: 021 0819 6598

Book an Education Discovery Session