Workshops made for you.

Our workshops will empower your team with high performance digital strategies and tools to drive growth and smash your business goals.

The Aro team has a wealth of experience working across hundreds of digital campaigns within many platforms. We’ve been able to distil these learnings into best practices that we love sharing with businesses and organisations doing amazing work in the world.

Our workshops are an opportunity to take a look under the hood at digital marketing’s best kept secrets and how they can supercharge your business or organisation’s online presence. We offer in-person workshops at our office or yours, as well as virtual workshops. Following each workshop, we’ll get together for a follow up session to chat through how you’re going and get a feel for what’s been working best so far.

Our range of workshops include: 

• Digital Marketing Fundamentals
• Social Media
• Organic Search / SEO 
• Paid Search & Google Ads
• Tracking, Measurement & Analytics
• Completely Custom

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Digital Marketing Fundamentals

Aro's Digital Marketing Fundamentals Workshops are designed to provide a comprehensive overview for businesses looking to develop a clear understanding of what digital marketing is, how it can drive great results and where to focus in the online space based on your business needs.

Through these workshops, you’ll gain a clear understanding of the essential concepts and strategies of digital marketing, and will be equipped with the knowledge and skills needed to effectively implement these strategies to drive growth and success for your business or organisation.

In these workshops we’ll explore:

• What your online objectives are
• What key messages you could use to hit these objectives
• The difference between demand satisfaction and demand generation
• How to create content that builds engagement and drives conversions
• What the 'The Multiplier Effect' is and how it can grow your business
• How to effectively use the 'Digital Marketing Flow'

Ideally, our team can take a look at your analytics dashboards prior to meeting, so we can deeply customise the workshop towards an ideal strategy for your business.

Together, we’ll help bring clarity to the digital marketing landscape, giving you the tools and knowledge to hit the ground running and confidently reach your business objectives.

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Social Media Workshop

Social media is where your brand lives and breathes. It’s where your customers are and where they want to engage. Our Social Media workshops are designed for businesses looking to grow their presence on all social platforms, powering up organic and paid social media strategy to meaningfully connect with their audiences and drive high quality conversions.

In these workshops we’ll explore:

• How to use organic social media effectively (plus some secret growth hacks!)
• How to develop and share key messages across different platforms
• How to build a water-tight social sharing strategy
• How to create a seamless paid social media campaign

We can gear these workshops to focus either on paid, organic or a mix of both depending on your business needs. We'll work together to craft a sustainable social media strategy that will strengthen your brand’s identity, engage your key audiences, and most importantly, drive new customers and sales.

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Organic Search / SEO Workshops

Our Organic Search / SEO workshops are an opportunity to demystify SEO and learn how to optimise your placement in organic search.

We’ll take a look under the hood at what drives search results and discover what makes websites rank at the top of Google. Through years of practice and testing, we’ve developed powerful approaches you can use to optimise your website and achieve this first place result.

In this Search Engine Optimisation (SEO) Workshops you'll learn:

• Some easy SEO wins to make your website to rank better
• What keywords are and how to use them like a pro
• Researching the best keywords for your website
• What the heck Search Console is and how to use it
• What search terms you should be trying to rank for

We’ll dive into our time tested process for powering up your SEO and ranking your website higher for your most important search terms.

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Paid Search / Google Ads Workshops

Our Google Ads and Paid Search workshops will give your team effective approaches to increasing your click through rate and driving quality traffic to your website.

With over 3.5 billion searches daily, Google Ads gets your business in front of high-intent potential customers and is a powerful avenue for giving your business extra visibility in the search results above organic results.

In these workshops we’ll explore:

• The role of Paid Search and Google Ads within your digital marketing approach
• The difference between demand satisfaction and demand generation
• What keywords are and how to use them like a boss
• Setting up and optimising your campaigns
• The types of ads you can utilise and how to create them

Google Ads and Paid Search opens up huge potential for your business and is a great way to convert prospective customers by being in the right place at the right time with the right message.

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Tracking, Measurement & Analytics Workshops

Turning data into game changing insights for your business or organisation.

Our Analytics Workshops will give you and your team fresh perspective and deeper understanding about how your website and campaigns are performing and where they could be improved.

Being able to see what’s working best across your digital ecosystem ensures your marketing spend is always making the most impact possible.

In this Analytics Workshops you'll learn:

• What web analytics is and what role it plays for your business
• How to understand data and what it's telling you
• What is Google Analytics 4 and Google Tag Manager is and how to use them
• Which analytics platforms are most valuable for your business
• How to visualise and communicate your data insights

By the end of the workshop you and your team will be able to access your business’ analytics, understand what the data is telling you, and use it to optimise your website and campaigns to drive awesome results!

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Custom Workshops

Not sure what kind of workshop you’re looking for?

Book in a discovery call to chat through custom options to fit your needs - it could be a combination of our workshops above or something fully bespoke.

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Continuing The Conversation

Following each workshop, we’ll touch base and continue the conversation through follow up sessions, homework and resources for you and your team to take away.