AI search engines are changing how people find information. This blog breaks down the rise of GEO, how it works, and how marketers can adapt fast.

When you have people receding even further into group chats and DMs rather than public feeds, how does digital advertising respond?

Wondering when ChatGPT-like answers are coming to Google? Wait no longer – Search Generative Experience is here.

Following these tips across your conversions and audiences for ads will help you get a better bang for your buck.

Three reasons why D2C content is a no-brainer for your brand

As summer unfolds at Aro Digital, we're diving into the vibrant world of Mana Māui!

2024 is a year of shifting tides online. We’ve got some pearls of wisdom to make your digital marketing work through choppy waters.

We received hundreds of sunrise and sunset photos from across the motu, and have shortlisted our favourite 40! We need your help to vote for the best.

Choose your favourite New Zealand bird and add a touch of Kiwi charm to your Slack conversations!

Get your latest hit of digital marketing resources from our experts

In the world of digital advertising, settings matter. Discover the settings you should turn off to ensure your marketing budget is well spent.

With the arrival of spring, we’re going to be embracing the value of Mana Whānau!

Level up your organic socials with these 5 easy steps. Engage with your audience, mix up post formats, find your best time to post, use high-quality links and build both your personal and company brand.

There is a wonderful discipline from the design world which can help your advertising blossom.

Learn how to choose an SEO-friendly startup name with a focus on search competition, ease of spelling and relevance, and what to do if you've already named your business.

Learn how to use Google Search Console to grow your small business with SEO. Monitor website performance, identify issues, and track organic traffic results. Improve your website's traffic and meet your business goals.

Our top tips for incorporating Mana Tiaki into your life ❤️

Find your fitness inspiration with these unique and fun workout alternatives in Wellington. From circus skills to rock climbing and parkour, keep your workouts fresh and exciting.

TikTok has taken the world by storm with its short-form video content. You don’t want to miss out.

Learn how to grow your personal brand on Instagram with 7 simple steps! From sharing high-quality images to effective use of hashtags, engaging with followers and sharing user-generated content, this guide provides everything you need to know to make building your brand through Instagram easy and effective.

Learn the basics of Google Ads with this beginner's guide. Understand pay-per-click, keywords, quality score, impressions, clicks, and more to optimize your ad spend and reach your target audience.

Learn how to select effective and affordable keywords for your Google Ads campaign by understanding cost, quality score and the customer journey.

Discover the top 10 digital marketing podcasts covering a range of topics from attribution to Zapier and everything in between. Listen to the industry experts and gain new insights, sprinkle a bit of inspiration into your life and hone your marketing skills.

In this piece we’ll introduce you to our friend and te ao Māori mentor - Nathan from Riki Consultancy, his thoughts on cultural responsibility in the workplace and how the team here at Aro are working towards a better te ao Māori workplace together. 

Welcome to the October 2022 edition of 232! Aro’s quarterly update on all things digital marketing in Aotearoa. In this article we've got all the goss on Google's new direction for search, what it means to #BeReal online, an award-winning campaign to inspire you, and much more! 

Discover the beauty of New Zealand's sunrises, sunsets, wildlife, and unique photography in the Golden Hour Photo Challenge. See the 40 finalists and vote for the winners.

Discover the latest digital marketing trends in New Zealand, from emoji usage to AI-generated art, and explore innovative tools like DALL.E.2. Learn about the upcoming Google Analytics update and check out the Kepla x Aro Benchmarking Dashboard for insights into advertising costs. Is the future of digital marketing human-driven, artificial, or a combination of both? Let's find out.

Discover how Kiwis use emojis in 2022 with Aro Digital's Emoji Insights Dashboard. Filter by age, gender and region to see how different groups use emojis. Plus, learn hot tips for using emojis in your copywriting.

Looking for unique gift ideas in Wellington? Check out our top picks from local businesses, including Coffee Supreme, We Love Local, Wellington Apothecary, Monty’s, Float Well, and more!

Discover the latest trends and data-driven insights from New Zealand, including supermarket price increases and the power of memes in marketing. Plus, learn about tools like Typeform and Akin for analyzing form responses, and get inspired by Welly's Golden Hour Photo Competition and the Bird of the Year campaign. Don't miss out on these updates from Aro Digital!

Discover the best spots in Wellington to capture stunning photos during sunrise and sunset. From the Wellington Cable Car to Red Rocks, these locations will not disappoint.

Discover the most popular digital platforms in New Zealand, according to Aro Digital's latest survey. Find out which social media channels and website platforms SMEs prefer, and learn the top-performing ads. Plus, get tips on simplifying your tracking and avoid common digital marketing pitfalls.

Discover the top digital marketing trends in New Zealand for 2021, from the leading social platforms to up-and-coming trends like TikTok, Instagram Reels, and voice search. With insights from Kiwi startups and SMBs, this guide covers everything you need to know for effective digital marketing.

In Aro's April 2021 update, they discuss the implications of iOS updates, 0-click searches, and the introduction of Google Analytics 4. They also recommend using Google Fonts & Icons and exploring the Wayback Machine. Lastly, they introduce the new Aro campus, Aro 236.

Don't let Wellington's rainy weather dampen your spirits! We've compiled a list of nine indoor activities for those days when the wind and rain just won't quit, including a free guided Parliament tour, rock climbing at Fergs Kayaks, pottery at the Wellington Potters' Association, and spending time cuddling with furry friends at the Wellington SPCA.

Discover unique, sustainable gifts that celebrate the Wellington region and support local businesses. From pet accessories to ethical clothing, locally-made soda to record albums, there's something for everyone. Shop thrifty and make a difference this holiday season.

Vote for your favorite Wellington sunrise and sunset photos and win #lovelocal spot prizes! Submit your best shot of the beautiful Wellington sunrises or sunsets and stand a chance to win prizes from local businesses. The winner gets a professionally printed photo and a prize pack filled with local goodies.

Aro's 232 covers digital marketing in NZ, discussing trends like the surge in online traffic and the reduced spend on Facebook and Google Programmatic, 3 online tools, and inspirational campaigns like the Unite Against Covid campaign and Air New Zealand's email communication during the pandemic. Get insights into how to deepen virtual connection and find new ways to connect online, especially during social distancing.

Stay up to date with digital marketing trends and campaigns with Aro's quarterly newsletter, 232. Featuring 2 trends, 3 tools, 2 highlights, and Aro updates. Subscribe now.

Discover the best SEO Chrome extensions to level up your marketing capability. From analyzing metadata with Meta SEO Inspector to finding broken links with Check My Links, these tools will help you nail your SEO and get you in that top organic spot.

Find the perfect gift in Wellington with our guide, featuring craft beer from Hopbox, Fix & Fogg's delicious peanut butter, Weta Workshop's special effects make-up workshop, and more!