Learn Digital Marketing And Empower Your Team

Gain a deeper understanding of what digital marketing is all about. Our workshops develop your marketing skills to ensure success.

Trusted by

No items found.

Interested in booking a workshop?

Workshops made for you.

Our workshops will empower your team with high performance digital strategies and tools to drive growth and smash your business goals.

The Aro team has a wealth of experience working across hundreds of digital campaigns within many platforms. We’ve been able to distil these learnings into best practices that we love sharing with businesses and organisations doing amazing work in the world.

Our workshops are an opportunity to take a look under the hood at digital marketing’s best kept secrets and how they can supercharge your business or organisation’s online presence. We offer in-person workshops at our office or yours, as well as virtual workshops. Following each workshop, we’ll get together for a follow up session to chat through how you’re going and get a feel for what’s been working best so far.

Our range of workshops include: 

  • Digital Marketing Fundamentals
  • Social Media
  • Organic Search / SEO 
  • Paid Search & Google Ads
  • Tracking, Measurement & Analytics
  • Completely Custom

Digital Marketing Fundamentals

Aro's Digital Marketing Fundamentals Workshops are designed to provide a comprehensive overview for businesses looking to develop a clear understanding of what digital marketing is, how it can drive great results and where to focus in the online space based on your business needs.

Through these workshops, you’ll gain a clear understanding of the essential concepts and strategies of digital marketing, and will be equipped with the knowledge and skills needed to effectively implement these strategies to drive growth and success for your business or organisation.

In these workshops we’ll explore:

  • What your online objectives are
  • What key messages you could use to hit these objectives
  • The difference between demand satisfaction and demand generation
  • How to create content that builds engagement and drives conversions
  • What the 'The Multiplier Effect' is and how it can grow your business
  • How to effectively use the 'Digital Marketing Flow'

Ideally, our team can take a look at your analytics dashboards prior to meeting, so we can deeply customise the workshop towards an ideal strategy for your business.

Together, we’ll help bring clarity to the digital marketing landscape, giving you the tools and knowledge to hit the ground running and confidently reach your business objectives.

Social Media Workshop

Social media is where your brand lives and breathes. It’s where your customers are and where they want to engage. Our Social Media workshops are designed for businesses looking to grow their presence on all social platforms, powering up organic and paid social media strategy to meaningfully connect with their audiences and drive high quality conversions.

In these workshops we’ll explore:

  • How to use organic social media effectively (plus some secret growth hacks!)
  • How to develop and share key messages across different platforms
  • How to build a water-tight social sharing strategy
  • How to create a seamless paid social media campaign

We can gear these workshops to focus either on paid, organic or a mix of both depending on your business needs. We'll work together to craft a sustainable social media strategy that will strengthen your brand’s identity, engage your key audiences, and most importantly, drive new customers and sales.

Organic Search / SEO Workshops

Our Organic Search / SEO workshops are an opportunity to demystify SEO and learn how to optimise your placement in organic search.

We’ll take a look under the hood at what drives search results and discover what makes websites rank at the top of Google. Through years of practice and testing, we’ve developed powerful approaches you can use to optimise your website and achieve this first place result.

In this Search Engine Optimisation (SEO) Workshops you'll learn:

  • Some easy SEO wins to make your website to rank better
  • What keywords are and how to use them like a pro
  • Researching the best keywords for your website
  • What the heck Search Console is and how to use it
  • What search terms you should be trying to rank for

We’ll dive into our time tested process for powering up your SEO and ranking your website higher for your most important search terms.

Paid Search / Google Ads Workshops

Our Google Ads and Paid Search workshops will give your team effective approaches to increasing your click through rate and driving quality traffic to your website.

With over 3.5 billion searches daily, Google Ads gets your business in front of high-intent potential customers and is a powerful avenue for giving your business extra visibility in the search results above organic results.

In these workshops we’ll explore:

  • The role of Paid Search and Google Ads within your digital marketing approach
  • The difference between demand satisfaction and demand generation
  • What keywords are and how to use them like a boss
  • Setting up and optimising your campaigns
  • The types of ads you can utilise and how to create them

Google Ads and Paid Search opens up huge potential for your business and is a great way to convert prospective customers by being in the right place at the right time with the right message.

Tracking, Measurement & Analytics Workshops

Turning data into game changing insights for your business or organisation.

Our Analytics Workshops will give you and your team fresh perspective and deeper understanding about how your website and campaigns are performing and where they could be improved.

Being able to see what’s working best across your digital ecosystem ensures your marketing spend is always making the most impact possible.

In this Analytics Workshops you'll learn:

  • What web analytics is and what role it plays for your business
  • How to understand data and what it's telling you
  • What is Google Analytics 4 and Google Tag Manager is and how to use them
  • Which analytics platforms are most valuable for your business
  • How to visualise and communicate your data insights

By the end of the workshop you and your team will be able to access your business’ analytics, understand what the data is telling you, and use it to optimise your website and campaigns to drive awesome results!

Custom Workshops

Not sure what kind of workshop you’re looking for?

Book in a discovery call to chat through custom options to fit your needs - it could be a combination of our workshops above or something fully bespoke.

Continuing The Conversation

Following each workshop, we’ll touch base and continue the conversation through follow up sessions, homework and resources for you and your team to take away.

How We Can Help You

Our specialist expertise for giving your business or organisation the tools to smash your digital goals and grow in meaningful ways.

Social Media

Creating kick-ass social media campaigns that engage and convert audiences

Paid Search

Paid search is a powerful way to convert users and drive traffic to your website

Google Ads

Helping Google searchers find relevant and valuable content on your website

Digital Marketing Education

Empower your team with digital marketing workshops tailored to your needs

Analytics & Insights

Collecting, visualising, and analysing website & marketing data for well-informed decisions


Unleash the power of the front page and grow your organic reach with our SEO magic

Case Studies

Our case studies will walk you through our campaigns from start to success.

Surveys Completed
Māori participants
Māori participants

How To: Gen Z survey engagement

Te Herenga Waka—Victoria University of Wellington needed Aro to boost participation with a crucial yet hard to reach audience for Te Ngāngara’s first ever digital survey.

What Does The Process Look Like?

Who doesn't love a good process? When you work with us, our team of experts will be with you for each step of the journey.

No items found.

You're In Safe Hands


We're here to answer all of your digital marketing questions.

Which digital marketing course is best?

Aro provides a range of digital marketing workshops. A great place to start is our digital marketing fundamentals course. If you're looking to grow your skillset in a specific area, doing a social media workshop, Google ads workshop, analytics workshop or SEO workshop would be ideal for your team.

What's included in a digital marketing workshop?

Our digital marketing workshops cover the fundamentals of each specialisation. We'll discuss successful strategies, frameworks, and provide examples relevant to your business or industry. You'll leave with a deeper knowledge of digital marketing, and homework to complete after the session.

Are Aro's digital marketing workshops in person or virtual?

We can host your workshop in a range of locations. We can run them:

  • In Person at Aro's Wellington Oriental Bay offices (236 Oriental Parade)
  • In Person at Aro's Christchurch offices (SaltWorks, 4 Ash Street)
  • Virtually (on Google Meets / Zoom / Teams)
  • At your office

Hybrid options of some in-person attendees, and some remote attendees are also a possibility.

Download Resource

Google Analytics 4 Free Web Dashboard Template

Take control of your website data with our free, easy to use Google Analytics 4 Looker Studio dashboard template.

We'll add you to our quarterly emails - but pinky promise not to spam you.

Oops! Something went wrong while submitting the form.
Let's catch up

Ready for a chat? Book a discovery meeting

If you're doing awesome mahi - let's kōrero about how we might be able to support with your digital marketing.

Oops! Something went wrong while submitting the form.