Case Studies

Aro delivers results focused digital marketing solutions to organisations NZ wide.

Can I Fly With This? Proving Behaviour Change with the CAACivil Aviation Authority

Background

The Civil Aviation Authority (CAA) is responsible for keeping Kiwis safe and secure in the air. One part of this is making sure travellers know what they can and can’t pack for their flights. 

At the start of 2021, travel rules were updated so that any loose or spare batteries were now only allowed to be carried on, rather than checked in. Initially, the CAA tried to communicate these changes through the use of traditional tactics, but the message seemed to be getting lost in the hustle and bustle of the airport.

The CAA needed to find a way to reach people well before they’d even booked the Uber to the airport – so they turned to digital. Focusing on the cities where the challenge was the largest, Aro helped to develop a cross-channel strategy that used clear messaging and smart targeting to successfully change behaviour in Kiwi travellers.

Objectives

Reduce the number of relinquished items to achieve:

1. More sustainable airport security operations 

2. Improved passenger experience

3. Save security staff time - with less bag searches required

Testimonial

"Aro Digital knows how to reach hard-to-target audiences and understand what works to change behaviour. The team’s talent is matched by their enthusiasm. This campaign exceeded our objectives and we’ve gone on to run another campaign with Aro, with the same astounding (and cost-effective) results."

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280,000
New Zealanders Reached
50%
fewer batteries relinquished in Wellington
46%
fewer batteries relinquished in Queenstown
https://www.aviation.govt.nz/
Making Summer Safer with High AlertHigh Alert

Background

High Alert is an initiative aimed at keeping Kiwis up-to-date and informed with alerts about dangerous drugs. Individuals are prompted to subscribe by email in order to receive important updates regarding new drug trends or threats.

High Alert faced challenges due to advertising bans on illicit content. In order to side-step these obstacles that affected both their targeting and messaging, Aro helped High Alert to construct a unique digital strategy which allowed them to build brand exposure, message awareness and exponentially grow their subscriber base.

Objectives

1. Launch the High Alert brand and generate mission awareness

2. Get subscribers to sign up for drug warning alerts

Testimonial

"The Aro Digital team really helped us hit the ground running and get our digital marketing approach right from the very start. The team always went above and beyond to support us and we really valued their expertise and professionalism. The campaign was a huge success and we’re looking forward to doing more great work with Aro in the future."

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230,000
New Zealanders reached
3,500
New Zealanders subscribed
158%
increase in branded search queries
http://highalert.org.nz
Powering Up Meridian Energy With SEOMeridian Energy

Background

Meridian Energy is NZs largest generator of electricity from renewable sources. They’ve been seeing great success on paid and organic channels for some time. But, with Google only getting more competitive, they looked to Aro to supercharge their organic performance.

To significantly move the needle in a dynamic search environment, it was crucial for us to get creative on how we approached the SEO strategy. By chipping away at all major search engine ranking factors we were able to generate some pretty shocking results - we’re not talking short-circuits.

Objectives

1. Increase annual organic sessions by 10%

2. Grow annual B2C conversions by 10%

3. Expand Meridian’s backlink profile by 8%

Testimonial

"The team at Aro Digital has helped us to build our SEO strategy and worked closely with us to achieve organic growth. We really appreciate their SEO expertise and how easy they are to work with. Big thanks for the ongoing strategic and tactical support - we’ve achieved great results in the SEO space after just a few months!"

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11%
increase in organic sessions (YoY)
30%
increase in non-brand organic clicks (YoY)
60%
increase in B2C conversions (YoY)
https://www.meridianenergy.co.nz/
Scoring a Home-Run Using a Cross-Platform Strategyhomes.co.nz

Background

homes.co.nz is your one-stop-shop for all things property. They’re driven to provide useful property information to users through tools and features that you can actually trust. 

They’ve already seen some significant results across Social Media & Google Ads for their platform membership campaigns, so were curious to see if similar strategies would work in driving different website conversions, including ‘Favourite a Home’. 

To successfully drive the ‘Favourite a home’ website actions, it was crucial for us to give an incentive for these users to go to the site and perform this action. We achieved this through using a combination of Social Media, Google Ads & Display 360 strategies, which allowed us to reach every user possible, and to communicate the incentive in multiple ways.

Objectives

1. Drive new & existing users to the site. 

2. Drive ‘Favourite Home’ Conversions from new & existing users.

3. Generate more homes.co.nz sign-ups from the new users.

Testimonial

"The "Favourite a home you love" campaign was a big success for our business and the result of yet another great collaboration with AroHQ. During this project Aro worked extremely strongly in the areas of campaign ideation & refinement, building on the learnings of previous campaign results and taking the lead in all elements of campaign delivery for us. This campaign delivered strongly to our objectives of web traffic, engagement and growing our user base for future communications. We value the very honest transparent relationship we have with the Aro team - it means our work together is very focused, productive and a lot of fun!"

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41,197
Total 'Favourite a Home' Conversions
32%
Of Total Conversions driven by Paid Ads
11%
Increase in homes.co.nz User Base
https://homes.co.nz/
Achieving 1,528% ROI and Managing 270k FollowersHurricanes

Background

The Hurricanes were looking to prove the efficacy of their digital campaign spend and desperately needed to find a solution so they could better understand their direct return on investment. Having to think outside the box, we implemented a number of workaround solutions to successfully track and measure membership transactions (and the value) that were made on a third-party booking platform. We then launched a 2-stage funnel and staggered campaign strategy across Facebook and Instagram to deliver incredible results and take their social game to the next level.

Objectives

1. Setup correct tracking & measurement to measure membership sales

2. Increase conversions from social campaigns YoY

3. Drive consideration of new membership and ticket offerings

Testimonial

"The Aro team have enabled the Hurricanes to deliver targeted customer journeys across our email, social and website platforms - ultimately improved our customer's digital experience. Aro also implemented a dashboard that tracked memberships by channel, device and demographic. This dashboard coupled with the strategic and tactical support from Tim, Jonty and the team enabled optimisation across the membership campaign."

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102k
Total Campaign Reach
1528%
Campaign ROI
270k
Followers Managed
https://www.hurricanes.co.nz/
Getting More New Zealanders to Invest-NowInvestNow

Background

InvestNow is an online platform that makes investing easy. InvestNow are all about removing the hassle and the middle-man to grow their clients investing success.

They have experienced excellent growth over their first two years of business - and wanted to move the needle even further. After a number of in-depth discussions, we discovered a number of digital strategies that could launch their business to the next level.

InvestNow sits within a highly competitive environment, so in order to drive the growth we were looking to achieve we had to adapt our campaign and messaging techniques, and ensure that our budget was spent in the right areas. This was achieved through a full-scale digital strategy that helped us classify all the various customer segments, align channel objectives, and forecast expected results. 

Objectives

1. Increase the total sum of funds under management

2. Increase the total number of signups to the platform

3. Drive leads through social and paid search using InvestNow’s LikeMe tool

Testimonial

“Our first two years, since launch, had delivered the growth targets we had expected but it also showed us there was significant upside potential - we needed someone to help us realise the opportunity.  Aro Digital gave us the solution - a team of digital marketing experts with a proven and highly-respected track record.  We are only a few months into working with Tim, Jonty & Lucy and the numbers don’t lie … we are seeing record growth in our business”

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544%
Increase in Leads Generated through the LikeMe tool
46%
Increase in Total Platform Sign Ups
54%
Decrease in CPA across all Conversions
https://investnow.co.nz/
Spending Less to Increase Revenue with Red CrossRed Cross

Background

We reduced Red Cross's Google Ads spend by 75% while increasing overall revenue by 9% over the same period. By focusing our spend on non-brand terms, we able to spend money on ads that were driving new customers, rather than reaching current customers.

Objectives

1. Increase Total Revenue

2. Acquire New Customers

3. Reduce Google Ads Cost

Testimonial

"Tim and Jonty and the team at Aro Digital have really helped our marketing and comms team at New Zealand Red Cross to improve our understanding across digital marketing, from Google Ads to Facebook campaigns to organic content. They're really helpful and professional. We've still got quite a way to go, which means lots more plans for Aro to continue helping us on our journey!"

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9%
Increase in Total Revenue
75%
Decrease in Google Ads Spend
53%
Increase in Organic Revenue
https://www.redcross.org.nz/
Taking Retail Online with Wellington BBQsWellington BBQs & Fire

Background

Wellington BBQs & Fire is a well established local business. Selling a variety of products, ranging from BBQs, Fireplaces and Spa Pools. You might have popped in to one of their stores in Lyall Bay or Petone.

Previously working with another local digital agency to run their Google Ads account, they were being left in the dark about what was going on under the hood.

Objectives

1. Grow market share in BBQ, Fireplace & Spa digital landscape

2. Drive leads (product enquiries & phone calls)

3. Drive people to physical stores

Testimonial

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76%
Increase in Clicks
53%
Decrease in Cost
1
Happy Client
https://www.wellingtonbbqsandfire.co.nz/
Last Minute Xmas Shopping with Canopy CampingCanopy Camping

Background

Canopy Camping hosts New Zealand's most incredible overnight stays. If you haven't been on one yet - we highly recommend you check out the Canopy Camping website.

We wanted to massively increase the number of voucher sales for Christmas 2018. Canopy Camping vouchers make an excellent gift - especially for those last minute shoppers who may be a little behind schedule.

Considering the visual appeal of this product, we decided to run a Social Media campaign on Facebook and Instagram to increase the number of pre-Christmas voucher sales.

Objectives

1. Increase total Voucher Sales

2. Increase average order value of Voucher Sales

3. Maintain a low cost per acquisition

Testimonial

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620%
Increase in Voucher Sales from Social (MoM)
318%
Increase in toal Voucher Sales (MoM)
7.8%
Increase in Users (MoM)
https://canopycamping.co.nz/
Growing a Natural Skincare Business with Atopisatopis

Background

Atopis is a New Zealand skin care company that launched in early 2017. At the time their product line consisted of  core products; dry itchy skin cream (for eczema), acne prone skin cream, and anti-aging cream.

The business decided to stick to online as their only means of sales and partnered with a digital agency. However, after 7 months of promoting products through paid search, social media, and other platforms they were just not seeing the return they were hoping for.

Atopis reached out to us and after a chit-chat we decided we'd love to work together.

Objectives

1. Increase traffic through to their product offering

2. Increase overall sales and revenue

3. Hit an ROI of at least 200%

Testimonial

Aro Digital’s overhaul and rationalisation of our AdWords marketing campaigns have slashed our cost on keywords and given us an average ROI +180% on our direct digital marketing spend. Smart and savvy, these guys cut to the chase, increased our online profits and kept us firmly in the driver’s seat with excellent reporting.

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123%
Increase in Clicks
329%
Increase in Sales
501%
Increase in Revenue
http://atopis.com