Make the right decisions from data you can trust.
To get the most out of your web platforms you need to accurately track, measure and report audience behaviour, return on investment, and everything in between.
We're experts when it comes to analytics - and will setup everything needed to capture all marketing and website activity.
Once collected, we'll analyse your data to drive insights and potential improvements for your online activity.
The more you understand how your customers interact with your online experience, the more effective your digital marketing will be.
To achieve this, our goal is to make your complex analytics and marketing data, simple and easy to understand.
This is done through helping businesses find real insights that actually improve marketing and website performance.
We combine all your data (including LinkedIn, Facebook, Search Console, Google Ads and Google Analytics) into one reporting dashboard.
We'll tailor this to your unique business objectives and KPIs for useful, real-time or comparative reporting (e.g. MoM, YoY).
Even though we think like geeks, we are business strategists at heart.
Helping you make sense of all the data and how certain decisions feed into your bottom line is a critical element to how we operate.
We’ll tie online engagement, action and conversion back to the tangible business outcomes you really care about.
Your customers are active on social media - are you too?
Right now there are 1.5 billion daily active users on Facebook & 500 million on Instagram.
That's a lot of people! And, a lot of content.
We're here to help you break through the social feed to get in front of your customers.
By constantly innovating with social ad formats, placements and platforms, we're always ensuring that you can deliver your message to the right people, in the right place, and get the right results!
We seperate out your audiences by where they are in the purchase journey. Our tried and true funnel strategy helps drive potential customers towards a conversion.
Audiences that have never seen or heard of your business. We can do a variety of demographic (age, gender, & location) and psychographic (interests & lifestyles) targeting.
Retargeting groups of people who have engaged with your website or content before.
People who have conducted high-intent actions on your website. Maybe they've been on the site for 5 minutes, viewed a pricing page, or added a product to the cart. This group is a high quality audience that we can get a great ROI from.
Focusing on a staged funnel process means we're delivering the right message to the right audience. This improves the customers Ad Experience, and helps drive for better results from your social spend.
The advantage of Social Media marketing is that it's incredibly measurable.
We're committed to understanding and improving your return on investment (ROI) from Social Media.
Running tests on what ads, audiences, and strategies are performing best is our bread & butter.
The beauty of the Facebook Pixel is that we can understand when users have converted from our ads. This gives us valuable information that allows us to optimise ads by audience, placement, budget, and platform.
We're experts when it comes to the Facebook Pixel, with some of the most advanced technical Social Media marketing builds in New Zealand.
All of this helps us get the best bang for your marketing buck, and keep you in the loop with easy to understand performance stats.
With over 3.5 billion searches daily, Google Ads is a great way to get your business in front of high-intent potential customers.
We're here to get you ranking first for searches that are highly relevant to your business.
When someone Googles - they have a desire they're trying to satisfy. We call this Demand Satisfaction.
It’s a no-brainer that someone searching for "Google Ads Management in Wellington" is probably looking for…. well, a Google Ads agency in Wellington .
The group of people searching for your product or service are one of the highest quality audiences available.
It's our job to get your website visible for these quality searchers.
With careful research and on-going testing, we can identify what searches or placements are most valuable to your business.
From there it’s all about curating specific messaging, relevant to each search.
The goal is to provide tailored messaging to customers, that resonates with their specific wants & desires.
This can be done through multiple touch-points on Google Ads:
A. Google Search Ads – The New Yellow Pages
Our bread & butter. Putting text-based advertisements in Google Search Results and directing users to your website. These subtle advertisements appear similar to a normal organic search result, helping your business get to the top page of Google.
B. Google Shopping Ads – Your Online Catalog
Putting your physical product, with images, price and features directly in the search results.
C. Display Ads – Online Billboards
Targeting ‘banner ads’ to specific audiences & pages. Can also be remarketed at current/previous customers. Great way to gain awareness.
D. YouTube Advertising – Online TV adverts
Attaching your branded videos to specific users, or content. If there are specific content creators your audience resonates with, this is a great way to associate your product.
We've got a rock-solid approach to driving long-term results on Google Ads.
It all comes down to our Google Ads approach:
1. User-centric - Questioning how we can provide as much value to users as possible. Asking ourselves - what information is this user looking for? How can we solve their pain points? Often this comes back to tailored messaging and a quality website experience.
2. Mix data with intuition - Make decisions based on data and experience - understand what we do and don't yet know. Optimise campaigns with real and actionable data, making every penny count.
3. Don't take shortcuts - A good account starts with the right build. Going that extra mile when researching and structuring your build will help us further down the line.
4. Test, test & test again - The online world is ever changing, and so must your account. Seeking new opportunities, testing theories and second-guessing are some of the ways we keep your account healthy.
As a Google Partner we managed over $1 million of Kiwi marketing dollars on the Google Ads platform in 2018. Interested in experiencing our Google Ads approach?
Book a discovery meeting by clicking the button below.
The Google Marketing Platform gives us the capability to create, deliver, and optimise across all your digital ad channels.
To put it simply, programmatic is a way to buy and optimise digital advertising. It provides access to advertising space on popular websites (think of it like the ad you might see on the right hand side of a news article). Programmatic combines display ads with high quality audiences and detailed reporting. It’s all about creating quality ad experiences and generating a positive return on investment.
The stats speak for themselves, in the US more than ⅔ of display ad spend is going towards programmatic, this translates to more than 92.7 billion NZD.
Now, Aro Digital is connecting Kiwi businesses with corporate level marketing tools, right here, in Aotearoa.
Google Marketing Platform takes your Typical Paid Search & Display campaigns to a new level. Greater efficiency is the obvious upside, but what other features are we looking at?
With the programmatic advertising spend in New Zealand increasing by an average of 50%, year on year, it's obvious there is more to it than meets the eye.
It is the unification of all these features that makes the Google Marketing Platform a true advancement from the stock standard paid search & display.
Interested in maximising your digital advertising efficiency? Book a discovery meeting by clicking the button below.
Organic search traffic usually accounts for over 50% of all website traffic. And it’s free. Why wouldn’t you use search engine optimisation to enhance your ability to rank and capture more organic traffic?
When someone type’s something in Google, they have a need they are trying to satisfy. The aim of SEO is to put your business in front of those who are seeking the solution you offer. Our SEO strategy is all about helping your website take over the first page of search engine results and leveling up your organic growth.
Simply put, our SEO services will improve your websites visibility, organic rankings, click-through rate and your overall user experience. We’re not just optimising the page for Google, we’re optimising the page with your users in mind.
Improving your organic rankings can have an astronomical impact on your incoming traffic. Even increasing your ranking by one spot can improve your CTR by up to 30%.
Not only are we committed to achieving these results for you, but we’re committed to delivering our SEO services transparently. The impact of our results can be visualised on your personal, tailored dashboard.
Our SEO approach drives results. Not only is our game-plan rock solid, but we’re here to listen to you and collaborate with your team on the best way to communicate with your users.
Interested in leveling up your organic search? Book a free discovery meeting to see how your website could benefit from updated SEO by clicking the button below.
We understand that no two websites are the same. That’s why we tailor our SEO services to fit your needs and marketing strategy.
Already have a PPC campaign running? Perfect, we’ll optimise your SEO to complement your current strategy.
New to search engine optimisation and wanting to cover all your bases? We’ve got you covered.
We’re here to make SEO easy for you, our goal is to help grow your business organically and inexpensively.
Although our approach to each company is unique, we deliver a complete SEO package that will usually include all or some of the following elements:
We’ll identify which keywords are the most valuable for driving traffic to your business and implement them seamlessly into your copy & meta data.
Mobile first indexing is now, it is essential that your users can have a smooth experience on your site across all platforms. Think loading times, image optimisation and accessibility.
Every link you have to your page is like a vote of confidence about it’s quality, telling Google that your page has credible content. But not all links are made equal or help your SEO, we’ll help you unravel this and navigate your way to a healthy and growing link profile.