Inspiring Positive Behaviour Change

Aro has a proven track record of reaching priority audiences and communicating important information that drives behaviour change.

Trusted by

Meridian Energy
Football Central
High Alert
 World of WearableArt
Invest Now
Hurricanes Rugby

Keen to get started?

An empathetic approach that drives real change.

We love a good challenge, and working with government agencies brings out the best in us - pushing us to find innovative ways to raise awareness and drive tangible outcomes in the real world. Whether it’s providing important information to the community, communicating sensitive messages or reaching priority audiences - Aro has the digital experience and know-how to approach this work with an empathetic and culturally inclusive lens that drives meaningful results.

Every successful digital campaign starts with a measurable goal. We workshop with your team to determine key messages, strategy, the most important data to track and how we’ll prove success. As a purpose driven agency focusing our digital expertise to drive positive change, we love working alongside government organisations to promote public initiatives and achieve key objectives in the digital space.

At the heart of this kaupapa:

  • Research - Drawing learnings from a range of data, surveys and reports
  • Kōrero - Talking to experts in your team & collaborating with Te Ao Māori advisors 
  • Copywriting - We’ve found that a mix of English & Te Reo leads to significantly higher campaign engagement and positive behaviour change outcomes
  • Creative - Communicating key messages in easily digestible bite sized moments
  • Search - Leveraging our deep understanding of how people search to reach people when they’re seeking answers
  • Reporting - Developing measurement plans to stay aligned on real world and digital metrics. Visualising this information for informed decision making

Aro’s breadth of experience in reaching diverse audiences with thoughtful messaging is especially important for our Government clients. With every government campaign, we gain deeper insights and understanding around best practices and ideal platforms.

We’re proud to be an approved digital supplier in the All of Government marketplace and continuing to deliver results that go above and beyond.

How We Can Help You

Our specialist expertise for giving your business or organisation the tools to smash your digital goals and grow in meaningful ways.

Digital Marketing Education

Empower your team with digital marketing workshops tailored to your needs

Analytics & Insights

Collecting, visualising, and analysing website & marketing data for well-informed decisions

Social Media

Creating kick-ass social media campaigns that engage and convert audiences

Display & Video

Creating animated, eye catching display and video ads to build awareness with target audiences

Google Ads

Helping Google searchers find relevant and valuable content on your website

Case Studies

Our case studies will walk you through our campaigns from start to success.

New Zealanders reached
Branded search queries
Branded search queries

Making Summer Safer with High Alert

High Alert is an amazing initiative, established to keep Kiwis up to date about dangerous drugs going around. They needed help building their subscriber base and overcoming platform moderation challenges to communicate their harm reduction messages.

New Zealanders Reached
Batteries relinquished in Queenstown
Batteries relinquished in Queenstown

Can I Fly With This? Proving Behaviour Change with the CAA

The Civil Aviation Authority had an important message that wasn’t getting through, changes to what items you can fly with. They gave us a call to help them to communicate these important changes to travellers… before they got to the airport.

Careers Page Users
Careers Page Users

How to Recruit Tech Talent Digitally with LINZ

LINZ needed an innovative digital approach to attract top talent to drive the development of their world-leading database system.

Total Impressions
Māori vaccinated
Māori vaccinated

Amplifying the Māori COVID-19 response with Karawhiua

The Karawhiua campaign was aimed at increasing awareness and uptake of the Covid-19 vaccination, specifically among Māori. The brief called for highly empathetic and culturally responsive communication in order to effectively connect with harder to reach audiences.

What Does The Process Look Like?

Who doesn't love a good process? When you work with us, our team of experts will be with you for each step of the journey.


The Game Plan

A tailored digital strategy that details our approach to achieving positive behaviour change outcomes.

We’ll explore the ideal approach to:

  • Campaign Messaging for Key Outcomes
  • Raising Awareness and Encouraging Action
  • Meaningfully connect with your audience and community


The Foundation

Building the foundations of your digital campaigns to prepare for a seamless and impactful launch.

We’ll setup and craft:

  • Ad Copy and Creatives
  • Audience Targeting & Retargeting
  • Analytics & Reporting Dashboard
  • Seamless processes for your team to track campaign progress


Go Live & Ongoing Management

Managing your campaigns and actively improving engagement and action through regular testing and optimisation across the platforms.

We’ll take care of:

  • Social & Search Advertising Communications
  • Optimising budget allocation for best results
  • Performance Reporting, Analytics and Data Visualisation

You're In Safe Hands


We're here to answer all of your digital marketing questions.

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