An empathetic approach that drives real change.
We love a good challenge, and working with government agencies brings out the best in us - pushing us to find innovative ways to raise awareness and drive tangible outcomes in the real world. Whether it’s providing important information to the community, communicating sensitive messages or reaching priority audiences - Aro has the digital experience and know-how to approach this work with an empathetic and culturally inclusive lens that drives meaningful results.
Every successful digital campaign starts with a measurable goal. We workshop with your team to determine key messages, strategy, the most important data to track and how we’ll prove success. As a purpose driven agency focusing our digital expertise to drive positive change, we love working alongside government organisations to promote public initiatives and achieve key objectives in the digital space.
At the heart of this kaupapa:
- Research - Drawing learnings from a range of data, surveys and reports
- Kōrero - Talking to experts in your team & collaborating with Te Ao Māori advisors
- Copywriting - We’ve found that a mix of English & Te Reo leads to significantly higher campaign engagement and positive behaviour change outcomes
- Creative - Communicating key messages in easily digestible bite sized moments
- Search - Leveraging our deep understanding of how people search to reach people when they’re seeking answers
- Reporting - Developing measurement plans to stay aligned on real world and digital metrics. Visualising this information for informed decision making
Aro’s breadth of experience in reaching diverse audiences with thoughtful messaging is especially important for our Government clients. With every government campaign, we gain deeper insights and understanding around best practices and ideal platforms.
We’re proud to be an approved digital supplier in the All of Government marketplace and continuing to deliver results that go above and beyond.
Digital Marketing Education
Empower your team with digital marketing workshops tailored to your needs
Analytics & Insights
Collecting, visualising, and analysing website & marketing data for well-informed decisions
Creating kick-ass social media campaigns that engage and convert audiences
Display & Video
Creating animated, eye catching display and video ads to build awareness with target audiences
Helping Google searchers find relevant and valuable content on your website
A tailored digital strategy that details our approach to achieving positive behaviour change outcomes.
We’ll explore the ideal approach to:
- Campaign Messaging for Key Outcomes
- Raising Awareness and Encouraging Action
- Meaningfully connect with your audience and community
Building the foundations of your digital campaigns to prepare for a seamless and impactful launch.
We’ll setup and craft:
- Ad Copy and Creatives
- Audience Targeting & Retargeting
- Analytics & Reporting Dashboard
- Seamless processes for your team to track campaign progress
Managing your campaigns and actively improving engagement and action through regular testing and optimisation across the platforms.
We’ll take care of:
- Social & Search Advertising Communications
- Optimising budget allocation for best results
- Performance Reporting, Analytics and Data Visualisation