The Google Marketing Platform gives us the capability to create, deliver, and optimise across all your digital ad channels.
To put it simply, programmatic is a way to buy and optimise digital advertising. It provides access to advertising space on popular websites (think of it like the ad you might see on the right hand side of a news article). Programmatic combines display ads with high quality audiences and detailed reporting. It’s all about creating quality ad experiences and generating a positive return on investment.
The stats speak for themselves, in the US more than ⅔ of display ad spend is going towards programmatic, this translates to more than 92.7 billion NZD.
Now, Aro Digital is connecting Kiwi businesses with corporate level marketing tools, right here, in Aotearoa.
Google Marketing Platform takes your Typical Paid Search & Display campaigns to a new level. Greater efficiency is the obvious upside, but what other features are we looking at?
With the programmatic advertising spend in New Zealand increasing by an average of 50%, year on year, it's obvious there is more to it than meets the eye.
It is the unification of all these features that makes the Google Marketing Platform a true advancement from the stock standard paid search & display.
Interested in maximising your digital advertising efficiency? Book a discovery meeting by clicking the button below.