Team
Galena Ilg

Galena Ilg

(she/her)

Creative Specialist

,

"The Rock"

If you need vibrant, feed breaking ads for an innovative campaign, you go to Galena. She is an expert in a myriad of creative fields – creative direction, motion design, graphics, copywriting and illustration to name a few. Her degree in design and marketing experience for a tech-focused non-profit primed her perfectly for impact-driven clients that want to catch the eye of their audiences. Galena’s specialty is the right blend of maximalism, gamification, vibrant colour and breaking the feed. Any client working with Galena should be ready for something exciting.

Strengths

  1. Outfit co-ordination
  2. Accents
  3. Fluent in Gen Z

‍

Weaknesses

  1. Crochet
  2. Heights
  3. Says 'slay' in response to everything

‍

Galena's Recent Projects

102k
Total Campaign Reach
1528%
Followers Managed
270k
Followers Managed

Achieving 1,528% ROI and Managing 270k Followers

The mighty Hurricanes needed a better way to understand their digital strategy and metrics in order to uncover new insights and engage their fans and members more effectively.

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9%
Increase in Total Revenue
75%
Increase in Organic Revenue
53%
Increase in Organic Revenue

Spending Less to Increase Revenue with Red Cross

Red Cross came to Aro to find innovative ways to drive awareness and community support around their humanitarian mission while getting the most out of a lean advertising budget - we relished the challenge and created a strategy to do just that.

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123k
Site Users
+12%
Contacts
+16%
Contacts

Delivering Precision-Cut Performance for Four Words

Independent retailer Four Words brought us on board to boost their ethical jewellery business entirely through their online store.

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Galena's Latest Blog Posts

232
Design
January 24, 2024

Keen to boost leads? Just flip your camera!

Three reasons why D2C content is a no-brainer for your brand

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Digital
June 30, 2023

7 Steps to Build Your Personal Brand on Instagram

Learn how to grow your personal brand on Instagram with 7 simple steps! From sharing high-quality images to effective use of hashtags, engaging with followers and sharing user-generated content, this guide provides everything you need to know to make building your brand through Instagram easy and effective.

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Digital
November 30, 2022

Our Journey To Cultural Responsibility

In this piece we’ll introduce you to our friend and te ao Māori mentor - Nathan from Riki Consultancy, his thoughts on cultural responsibility in the workplace and how the team here at Aro are working towards a better te ao Māori workplace together. 

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