How do you scale up leads for a small business by 25% in one quarter? Relevance & watchability!
Four Words has been an Aro Digital client since 2022, and has been a space of consistent growth & content experimentation (check out our past creative approaches here). One type of content made Four Words’ revenue soar in 2023 - direct-to-camera content (or ‘D2C’, in social media speak).
D2C is a game changer amongst the kinds of content you can use to drive conversions. In these videos the speaker addresses the audience directly, creating a personal and engaging experience.
We’ve collaborated with Four Words to create plenty of variations on this method. Whether it’s tips for preparing for a consultation, walking through a client’s design, or ‘what your engagement ring says about you’ entertainment bits, they all foster a connection to the brand & provide thought leadership (or laughs). The magic key: at the end of each video, there’s a verbal CTA - “click through to start the process!”. If a viewer resonates with the ad & the pitch fits, they know exactly where to go next.
3 reasons why you should employ direct-to-camera video content:
In a world saturated with polished and staged advertisements, direct-to-camera videos stand out for their authenticity. By speaking directly to the camera, you can convey genuine emotions and create a personal connection with the audience. This authenticity fosters trust, making viewers more likely to engage with your content and ultimately convert into customers.
Storytelling makes your message memorable, and direct-to-camera videos excel in this aspect. When you speak directly to the camera, you have an opportunity to share a narrative that resonates with the viewers. This storytelling approach helps in creating an emotional connection, generating interest, and compelling viewers to take action.
Time & cost-effectiveness
Compared to high-production-value advertisements, direct-to-camera videos are super cost-effective and easy to produce. They don't require extensive equipment or professional editing. We like Capcut for a free option, available on mobile and desktop (beware: the auto-caption functionality will spoil you forever!).
This affordability and ease of production enables you to create a steady flow of content & provide a familiar face that your audience can connect with.
Take it from Four Words: if you can say it in copy, try it in D2C. Jot down a script and flip your screen - with direct-to-camera, your brand can boost results for your brand & create a relationship with your customers that lasts.