Ruth Zeng

(she/her)

Performance Specialist

,

'Roo'

Ruth is a performance powerhouse based in the Ōtautahi office of Aro Digital. Before joining the team, she was working for Tourism New Zealand to share stories from Aotearoa across the globe.

A thoughtful and considered part of the team, Ruth’s brain is like a sponge. She has an incredible affinity for data, and can calmly find solutions to even the most complicated of performance challenges. When she’s at work, she’s the go-to for getting things done (thanks to her impressive to-do lists)!

When she’s not delivering awesome results for local organisations, you can find her enjoying anything and everything outdoors. If it involves a mountain, she’s sold. Especially if there’s a dog nearby to pat.

Strengths

Writing to-do lists

Running half-marathons

Wrangling digital audiences

Weaknesses

Awkward moments
Sour pick-and -mix lollies
Replying to messages


Ruth's Recent Projects

+94%
Qualified Leads YoY
+82%
24/25 summer trips sold!
+75%
24/25 summer trips sold!

Hiking Quality Leads For New Zealand Trails

New Zealand Trails came to us with two important challenges; increase the quality and quantity of qualified leads for their exceptional sales team to work, and decrease the lead-to-booking time. This case study highlights the power of a rich understanding of your customer and utilising high-quality first-party audience data within digital campaigns. Here’s how we did it.

97.4K
Videos watched to 100%
26.4%
Average watch time on YouTube
47.8S
Average watch time on YouTube

Two-factor Translation With CERT NZ (NCSC)

Cybersecurity awareness is vital for all New Zealanders, but cultural and language barriers can hinder understanding and access to information. Aro was tasked with helping non-English speakers grasp the importance of cybersecurity.

Ruth's Latest Blog Posts

This team member hasn't published any blog posts yet. Fear not though! Our blog is has plenty of articles to keep you busy in the meantime.

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