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InvestNow is an online platform that makes investing easy. InvestNow are all about removing the hassle and the middle-man to grow their clients investing success.
They have experienced excellent growth over their first two years of business - and wanted to move the needle even further. After a number of in-depth discussions, we discovered a number of digital strategies that could launch their business to the next level.
InvestNow sits within a highly competitive environment, so in order to drive the growth we were looking to achieve we had to adapt our campaign and messaging techniques, and ensure that our budget was spent in the right areas. This was achieved through a full-scale digital strategy that helped us classify all the various customer segments, align channel objectives, and forecast expected results.
1. Increase the total sum of funds under management
2. Increase the total number of signups to the platform
3. Drive leads through social and paid search using InvestNow’s LikeMe tool
Strategy
InvestNow gives Kiwis loads of flexibility when it comes to how and where they invest their money. Offering low minimum investment amounts as well as a select range of managed funds, we had to be diverse with our targeting and messaging.
To break through the highly competitive and expensive search environment, we needed to ensure that not only could we capitalise on potential consumers who were looking to invest, but also cater unique experiences directly to those who were ready to invest now.
To do this we created a two-prong campaign to maximise our impact.
By splitting up our efforts, we were able to maximise our efficiency and reduce our CPA. The more specific brand terms were less competitive and usually were attributed to higher intent searches.
Social
We used a two-stage funnel to capture and convert potential customers who either show interest in starting an investing portfolio, or to people who are aware of and have interacted with InvestNow.
Our Impact
Overall
By utilising multiple digital channels and crafting unique experiences, we saw a massive increase in platform signups, and boosted total website traffic by more than 200%.
Together, we’ve started to grow the InvestNow platform and the pockets of many Kiwis.
“Our first two years, since launch, had delivered the growth targets we had expected but it also showed us there was significant upside potential - we needed someone to help us realise the opportunity. Aro Digital gave us the solution - a team of digital marketing experts with a proven and highly-respected track record. We are only a few months into working with Tim, Jonty & Lucy and the numbers don’t lie … we are seeing record growth in our business”
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