Team
Madi Reid

Madi Reid

(she/her)

Client Strategy Manager

,

"Fairy Godmother"

Madi, to put it lightly, is an institution at Aro Digital. After completing a Bachelor of Commerce in marketing and international business, she brought her savvy and empathetic mind to Aro. Madi started in the Creative team, rising from assistant to Creative Team Lead. It is clear why – her ability to support others, strategic thinking and relentless focus on good storytelling makes her a marketing tour de force. Her work across high impact clients like WWF and World of WearableArt speaks for itself. Now, she is on a new adventure – starting up the Aro office in Ōtautahi Christchurch as a Client Strategy Manager. Our Christchurch clients are in for a treat!

Strengths

  1. Dungeon Master
  2. Creative queen
  3. Home and dog owner

Weaknesses

  1. Literally nothing.
  2. But if there had to be something...the sun

Madi's Recent Projects

280K
New Zealanders Reached
-50%
Batteries relinquished in Queenstown
-46%
Batteries relinquished in Queenstown

Can I Fly With This? Proving Behaviour Change with the CAA

The Civil Aviation Authority had an important message that wasn’t getting through, changes to what items you can fly with. They gave us a call to help them to communicate these important changes to travellers… before they got to the airport.

Learn more
230K
New Zealanders reached
3,500
Branded search queries
+158%
Branded search queries

Making Summer Safer with High Alert

High Alert is an amazing initiative, established to keep Kiwis up to date about dangerous drugs going around. They needed help building their subscriber base and overcoming platform moderation challenges to communicate their harm reduction messages.

Learn more
102k
Total Campaign Reach
1528%
Followers Managed
270k
Followers Managed

Achieving 1,528% ROI and Managing 270k Followers

The mighty Hurricanes needed a better way to understand their digital strategy and metrics in order to uncover new insights and engage their fans and members more effectively.

Learn more
See all case studies

Madi's Latest Blog Posts

Digital
July 10, 2023

TikTok – Why now is the time to join

TikTok has taken the world by storm with its short-form video content. You don’t want to miss out.

read more
Digital
May 24, 2023

10 Kickass Digital Marketing Podcasts

Discover the top 10 digital marketing podcasts covering a range of topics from attribution to Zapier and everything in between. Listen to the industry experts and gain new insights, sprinkle a bit of inspiration into your life and hone your marketing skills.

read more
232
October 25, 2022

A New Age Of Digital Marketing - Aro 232

Welcome to the October 2022 edition of 232! Aro’s quarterly update on all things digital marketing in Aotearoa. In this article we've got all the goss on Google's new direction for search, what it means to #BeReal online, an award-winning campaign to inspire you, and much more! 

read more
See all blog posts
Let's catch up

Ready for a chat? Book a discovery meeting

If you're doing awesome mahi - let's kōrero about how we might be able to support with your digital marketing.

Book a time

Oops! Something went wrong while submitting the form.