Madi Reid


Client Strategy Manager


"Fairy Godmother"

Madi, to put it lightly, is an institution at Aro Digital. After completing a Bachelor of Commerce in marketing and international business, she brought her savvy and empathetic mind to Aro. Madi started in the Creative team, rising from assistant to Creative Team Lead. It is clear why – her ability to support others, strategic thinking and relentless focus on good storytelling makes her a marketing tour de force. Her work across high impact clients like WWF and World of WearableArt speaks for itself. Now, she is on a new adventure – starting up the Aro office in Ōtautahi Christchurch as a Client Strategy Manager. Our Christchurch clients are in for a treat!


  1. Dungeon Master
  2. Creative queen
  3. Home and dog owner


  1. Literally nothing.
  2. But if there had to be something...the sun

Madi's Recent Projects

New Zealanders reached
Branded search queries
Branded search queries

Making Summer Safer with High Alert

High Alert is an amazing initiative, established to keep Kiwis up to date about dangerous drugs going around. They needed help building their subscriber base and overcoming platform moderation challenges to communicate their harm reduction messages.

Total Campaign Reach
Followers Managed
Followers Managed

Achieving 1,528% ROI and Managing 270k Followers

The mighty Hurricanes needed a better way to understand their digital strategy and metrics in order to uncover new insights and engage their fans and members more effectively.

Total 'Favourite a Home' Conversions
Increase in User Base
Increase in User Base

Scoring a Home-Run Using a Cross-Platform Strategy are committed to providing useful property information and tools that you can trust. Homes needed a cross platform strategy to encourage visitors to make the most of the site’s extensive functionality.

Madi's Latest Blog Posts

TikTok – Why now is the time to join

TikTok has taken the world by storm with its short-form video content. You don’t want to miss out.

10 Kickass Digital Marketing Podcasts

Discover the top 10 digital marketing podcasts covering a range of topics from attribution to Zapier and everything in between. Listen to the industry experts and gain new insights, sprinkle a bit of inspiration into your life and hone your marketing skills.

A New Age Of Digital Marketing - Aro 232

Welcome to the October 2022 edition of 232! Aro’s quarterly update on all things digital marketing in Aotearoa. In this article we've got all the goss on Google's new direction for search, what it means to #BeReal online, an award-winning campaign to inspire you, and much more! 

Let's catch up

Ready for a chat? Book a discovery meeting

If you're doing awesome mahi - let's kōrero about how we might be able to support with your digital marketing.

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