10 Kickass Digital Marketing Podcasts

Who doesn’t love a juicy podcast? Not only are they the ultimate multitasking companion, but they are a fantastic way to gain new insights, sprinkle a bit of inspiration into our lives, and help focus your direction. 

Today I’ll list my top ten digital marketing podcasts covering a range of different topics, from attribution to Zapier and everything in between. Whether you’re plugging away at Looker Studio or smashing out a campaign build in Meta Ads Manager, there’s sure to be something great in here for you. 

1. Call to Action by Unbounce. 

Length: Typically around 20-30 minutes long

Listen On: Apple, Stitcher

Note that Call to Action ran from 2015-2017 and ended on a hiatus, but if Fall Out Boy can come back after three years there is hope. So what do they cover? The answer is a lot. Most commonly they talk about topics surrounding pay per click (PPC) campaigns, conversions and optimisations, lead generation, content marketing, and landing page design. 

Episodes should you listen to:   

How Ron Swanson Can Help You Find A/B Testing Ideas

• This episode focuses on how A/B testing ideas can come from unexpected places. They deep dive into the benefits of landing page optimization and how important it is to your customer journey experience. 
  

Why Dungeons & Dragons Can Make You A Better Marketer

• As someone who dabbles in the many worlds of D&D, this episode really resonated with me. Guest-starring Ian Lurie, CEO of Portent Inc, he discusses his perspective of looking at the marketing journey through Dungeons and Dragons. Lurie talks about the importance of creating context around touchpoints. By adding subtle context to the “world” around the customer (or player), the customer journey can be significantly altered. 

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2. Growth Marketing Toolbox by Earnworthy  

Length: Typically around 30 minutes.  

Listen on: Online, Apple, Spotify, Google Podcasts 

Growth Marketing Toolbox brings you interviews from the folks who make, market, and use digital marketing tools. They specialise in landing page design, A/B testing, and conversion optimisation. This well-produced show has some big league marketers and some interesting perspectives that makes it definitely worth an ear or two. 

Episodes should you listen to:  

 Influencer Marketing Technology

• This episode explores how the influencer landscape is rapidly evolving, and how technology can help alleviate and provide efficient solutions to complex influencer marketing strategies. They provide insights into how to start an influencer marketing strategy, and how technology can help you manage a wide range of tasks across your network of influencers. 
  

Voice Search Marketing

• One of my favourites, this episode discusses what marketers need to know about voice search and its implications for search engine optimisations (SEO) and rankings. Olga Andrienko, Head of Global Marketing at SEMrush is a guest host and talks about the experiments that SEMrush has been making on the differences between voice search and typed searches, and how marketers can leverage voice search, and opportunities that exist for marketers to capture. 

3. Geek Out

Length: Typically around an hour

Listen on: Online, Spotify, Apple, Google Podcasts

Sponsored by Pinterest, Geek Out talks to the big names in marketing and discusses the latest news in the social media realm. This high-quality show is a lot of fun to listen to and has a strong radio vibe, making it perfect for listening to while commuting or cooking! Because it’s sponsored by Pinterest, each episode gives tips and tricks on how marketers can best use the platform. 

Episodes should you listen to:   

Instagram’s Vishal Shah 

• In this episode, listeners get an insider's perspective from Instagram’s Head of Product, Vishal Shah. They dive into the reasoning behind Instagram’s removal of the likes count and an overview of how decisions affecting the user experience are tackled.
  

Hashtag Inventor (and much more…) 

• Chris Messina, the inventor of the #hashtag, is the guest host of this episode. They cover a lot of content in this episode, discussing platforms like Instagram’s app Threads and whether users will ever be asked to pay for Facebook, how to cope in the age of information, and more!

4. Social Media Lab

Length: Typically around 10-15 minutes long 

Listen on: Online, Apple, Spotify, 

Social Media Lab is all about busting the myths, rumours, and stories about social media marketing with science. They get into the nitty-gritty of their experiments, being nice and transparent about spend, location, and targeting so you as a savvy marketer can apply it to your own social media. If you wanna dig into the details of the podcasts you can also read all about it right here. ‍

Episodes should you listen to:  

Are Reddit Ads More Cost-Effective Than Twitter Ads? 

• Are you advertising on Reddit or Twitter right now? Have you ever considered advertising on either? Let this episode answer your questions as the battle between Reddit and Twitter goes head to head. Who will win?
  

An Interesting Study on Blank Instagram Captions

• With Instagram being such a visual platform, does having captions really matter? In this episode the team at Social Media Lab dive into their experiment on whether captions impact Instagram performance. 

5. This Old Marketing

Length: About an hour

Listen On: Online, Apple, Spotify, SoundCloud

This Old Marketing is all about content and storytelling. Content marketing as we all know is key in attracting, retaining, and nurturing relationships. The two presenters, Joe Pulizzi and Robert Rose, talk about the latest in content marketing trends, the latest discussions on content marketing making headlines, and what’s new in the marketing industry.

Episodes should you listen to:  

Why Invest in Marketing Now (Before it’s too late)

• This episode focuses on how important marketing is during a crisis, and why you should be investing instead of cutting back.
  

8 Big Content Predictions for 2020

• Everyone loves a good prediction, so for early 2020 Robert and Joe bring you some that will shape the way marketers create and audiences consume content. Which ones do you think are the most important this year?

6. Marketing Scoop by SEMrush

Length: Around 25 minutes

Listen On: Online, Apple, Spotify, Stitcher

Marketing Scoop started off with humble beginnings of content, covering just SEO and PPC in their first two seasons, before blooming into a wide range of digital marketing content. Using a case-based approach to craft discussions about stories from local and global brands. Because of that case-based approach, it provides a strong base for inspiration and backbone to experiment and develop campaigns and marketing efforts.   

Episodes you should listen to: 

The Hidden Psychology of Social Networks by former head of strategy at Reddit. 

• This episode focuses on why and how people interact differently on different social networks. They discuss how to integrate into the environment and add value, but emphase not becoming complacent or taking behaviours from audiences in the environment that might limit your reach. Definitely a must listen!
  

Building a More Metrics Driven Marketing Department 

• Data based decision making should be second nature to digital marketers. This episode discusses the two types of marketers - the illusionist and the scientist, and why the ideal marketer has a bit of both. 

7. Bootsauce

Length: Typically just over an hour

Listen on: Online, Spotify, Apple, Soundcloud.

Bootsauce has many, many nuggets of knowledge. Covering tactical marketing and sales strategies, eCommerce, and lead generation tactics with the experts. These podcasts are also transcripted, which is perfect for people who want to skim over a podcast beforing diving into an hour of content. 
Episodes you should listen to: 

Chatbot Mastery 

• Having an awesome Chatbot can take your user experience on a website from meh to heck yeah. For example, have you got a lot of FAQs? Your answer - Chatbot. In this episode, the chatbot experts talk about how your friendly bot can be simple and successful.
  

Cold Email Mastery

• How do you slide into someone’s inbox unannounced and get the conversions you want? This episode dives into the best ways and reasons to use cold emails, and the strategies for doing it successfully. 

8. Duct Tape Marketing

Length: Under 30 mins. 

Listen on: Online, Apple, Spotify, Google Podcasts

Duct Tape Marketing dives straight into the ocean of marketing, covering content like SEO, content strategy, and word of mouth (WOM). What makes this podcast really shine is the host, small business marketing expert John Jantsch. It puts a different lens on the conversations and provides a more realistic approach for smaller businesses. 

Episodes you should listen to:

Using AI with Human Touch to Create Great Social Content

• Creating captivating content is key to generating community engagement, traffic to your site, and enabling you to stand out as an expert in the field. But it does take time. In this episode, Kate Chenis from Lately talks about their AI-powered social media writing tool, how it works, and how you can use it to create effective and meaningful content. 
  

Navigating Small Business Legal Issues in the Digital World

• Freelancer? Influencer? Solopreneurs? This is the episode is the one for you. Talking with guest host Jamie Lieberman from Hashtag Legal, it covers the big legal questions for small businesses doing digital. 

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9. Search Engine Journal

Length: Anywhere between 45 to an hour long. 

Listen On: Online, Apple, Spotify, Stitcher,

Search Engine Journal is your go-to for technical content. They cover a range of topics like SEO, social media, paid search, and content marketing practices with top industry experts guest hosting on each episode. The introduction is a little drab, but once you skip past it and get into the meaty content it has some really interesting insights and perspectives. 

Episodes you should listen to: 

Sustainable SEO, Forensic Audits, Top Tools & More with Alan Bleiweiss

• Looking for some inspiration and insights into sustainable SEO? Curious about forensic audits? With guest host, Alan Bleiweiss, giving the low down this is the episode for you. 

The Impact of Customer Experience on Search with Casie Gillette

• When you’re crafting your customer journeys, or pondering how to improve your ad experience, you’re thinking about how it impacts the customer experience. This episode focuses on how customer experience is impacting search and digital marketing as a whole, with guest host Casie Gillette. 

10. The Science of Social Media

Length: Typically around 15 minutes. 

Listen on: Online, Apple, Google Play, 

The Science of Social Media is your go-to podcast for social media stories, insights, experimentation, and learning. Jam-packed with information, the team at Buffer explores marketing strategies and tactics to help you grow your social media presence. This is a favourite of mine for switching on my brain during the walk to work, and because of the short length they post new content often!

Episodes should you listen to:

Magical Ways To Measure Social Media Attribution

• Understanding how attribution works with digital marketing is essential for reporting. When someone makes a purchase or joins your newsletter, how are you tracking where they came from? This episode here breaks it down nice and simply for anyone starting off in Digital Marketing.
  

The Best Instagram Stories of 2019

• With over 500 million people using Instagram stories every day, there is a lot of amazing content out there. This episode provides some sweet inspiration for spicing up your own stories and is perfect if you’re looking for a new angle to test out.

And that’s the list folks! Let us know which is your favourite, or if I missed any. Most importantly, enjoy listening.