Team
Kasey McDonnell

Kasey McDonnell

(he/him)

Creative Team Lead

,

"Post-it note guy"

After joining us as a Client Strategy Manager, transitioning to the creative team and eventually growing into the role of Creative Lead, Kasey has proved himself a maverick. He approaches advertising with a highly empathetic and people-first mindset, which reverberates throughout the creative team.

Kasey specialises in brand strategy, typography, and motion design, all of which are grounded in human-centric principles. With a career background working for both the Ministry for the Environment and the Children's Commissioner, Kasey brings plenty of heart to his mahi. 

If he's not designing or brainstorming with the creative team, you're likely to find Kasey wielding his film camera, attending the local pub quiz, or geeking out over the latest Apple gizmo.

Strengths

  1. Waffle and bagel cheffery
  2. Being lovely
  3. A human-library of random trivia (pub quiz anyone?)

‍

Weaknesses

  1. Addicted to watching Taskmaster
  2. Easily sunburnt
  3. Keeping houseplants alive

Kasey's Recent Projects

11.2mil
Impressions
114.8k
leads
1,661
leads

From Gavels to Google - Digital Marketing Success For Lane Neave Lawyers

The Lane Neave team came to us in the winter of 2022 looking for a great digital marketing partner who could support them in building brand awareness and producing high-quality leads. We rose to the challenge by developing a full-funnel strategy that utilises paid search and social, display ads, and completed an SEO project to improve their organic rankings!

Learn more
280,000
New Zealanders Reached
50%
fewer batteries relinquished in Queenstown
46%
fewer batteries relinquished in Queenstown

Can I Fly With This? Proving Behaviour Change with the CAA

The Civil Aviation Authority had an important message that wasn’t getting through, changes to what items you can fly with. They gave us a call to help them to communicate these important changes to travellers… before they got to the airport.

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See all case studies

Kasey's Latest Blog Posts

Digital
Design
August 1, 2023

Human-centred design could revolutionise your advertising. Here’s how.

There is a wonderful discipline from the design world which can help your advertising blossom.

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Digital
June 17, 2021

Top 9 NZ Digital Marketing Trends In 2021

Discover the top digital marketing trends in New Zealand for 2021, from the leading social platforms to up-and-coming trends like TikTok, Instagram Reels, and voice search. With insights from Kiwi startups and SMBs, this guide covers everything you need to know for effective digital marketing.

read more
See all blog posts
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