Ngā mihi nui ki a koutou, welcome to the October edition of 232!!!!
Spring has sprung, and the biggest months of the year for our tourism and retail sectors are fast approaching. As the year starts to wrap up, it’s important to begin reflecting on the opportunities for your business.Not sure where to start?We have a collection of fantastic resources to help!Improve your landing page, find out which settings can catch out your campaign, catch up on the news of digital marketing, or enter this year's golden hour competition!
The Golden Hour Photography Competition is back!
Our annual Golden Hour Photography competition has opened once again! We’re making the call out again for talented photographers across the motu to show off their skills early in the morning or as the sun recedes at night. We run this competition every year to spotlight the talent across the country, and to celebrate the natural places we get our inspiration from. Do you have a photo of golden hour you’d like to share? Submit your shot for a shot to win!
Keep an eye on our socials for when voting opens!
The Importance of Your Landing Page
Many people focus entirely on the quality of their ad – but that is only one part of the story. Our wonderful Creative Specialist Galena has made a guide on why the landing page of your website is just as important as the ad that hooks your audience in. Her resource will help you understand how to make your ad and landing page work together to be more persuasive than each individually.
Creative Corner: Showcasing the full spectacle of WOW!
Discover the captivating journey of how we achieved remarkable success in selling 40,000 tickets in just five months for the 2022 World of WearableArt (WOW) Awards Show in Wellington. Our strategy was not just effective; it was a spectacle in itself.
We began by understanding our diverse audience, from loyal superfans to first-time attendees, and strategically targeted both long and short-drive regions. As demand surged, we shifted our focus towards Wellington locals for last-minute ticket sales.
Our social approach evolved in tandem with audience priorities, delivering a well-planned yet agile strategy. We celebrated WOW's return with themes of inner strength and resilience, reflected in wordplay-infused copy and captivating imagery.
The results speak for themselves: 72.5% of tickets sold outside of Wellington, 40,000 tickets sold, and an impressive 3,708% return on ad spend. This campaign not only sold tickets but also generated over $28 million in economic value for Wellington.
Discover why subtle wordplay and striking visuals led to top-performing ads, and how WOW's blend of art, fashion, theatre, and spectacle played a pivotal role.
Read our case study by clicking below to uncover the magic behind our WOW-worthy success.
Performance Corner: Be Aware of these platform settings!
For this edition of Performance Corner we want to shout out our recent blog that highlights what we consider to be some of the most important settings across different ad platforms.
We cover all the major players including Google Ads, Meta, Tiktok, and Analytics. The types of settings we look at ensure ads won’t show on 3rd party placements, platforms won’t make targeting changes and many more. These different dials can really impact on your ad delivery, so dive in to find out more!
Click and Collect 🚎
- Aro Article: How to convince your boss to join TikTok
- Caring for ourselves in the Spring: Our lovely Creative Specialist Aimée has written about our new quarter value - Mana Whānau!
That’s it from us! If you want this in your email inbox every quarter, sign up below!
Thanks for reading,
Tim & the Aro Digital Team 🤙