We consistently deliver excellent results

Our comprehensive case studies showcase digital marketing success across Aotearoa.

Four Words creates bespoke jewellery using lab-grown diamonds, moissanite, and gemstones. The independent online retailer brought Aro Digital on board at the beginning of its business journey to boost their business entirely through their online store. We used our skills to help Four Words drive quality traffic and build their awesome business.

Our Impact

123k
Site Users
+12%
Intent To Book
+16%
Contacts

Explore Our Work

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B2B

Boosting Bolton Hotel Bookings 206%

Bolton Hotel is a luxury independent hotel located in the heart of Wellington. Here's how we boosted their market share in Wellington's highly competitive hotel space.

+206%
Monthly Bookings
-1189%
Search CPA
1,667
Direct onsite bookings (12mo)
B2B

From Gavels to Google - Digital Marketing Success For Lane Neave Lawyers

The Lane Neave team came to us in the winter of 2022 looking for a great digital marketing partner who could support them in building brand awareness and producing high-quality leads.

11.2m
Impressions
114.8k
Site Clicks
1,661
Leads
e-commerce

Inspecting CheckHome’s 40% boost in business at the height of COVID uncertainty

CheckHome delivers high quality and fast turnaround building inspections. While the country was in Alert Level 4, they wanted to run a bold play: optimise their digital marketing while the industry hibernated to hit the ground running when lockdowns ended.

+40%
Inspection Appointments
-15%
Reduced Ad Spend
+125
Google My Business Reviews
Events

Selling Out World of WearableArt with an Agile Digital Strategy

With Aotearoa missing the magic of WOW, we wanted to be sure the highly anticipated return of the Awards Show was nothing short of fantastic.

40k
tickets sold
72.5%
tickets sold outside of Wellington
3,708%
Return on Ad Spend
e-commerce

Delivering Precision-Cut Performance for Four Words

Independent retailer Four Words brought us on board to boost their ethical jewellery business entirely through their online store.

123k
Site Users
+12%
Intent To Book
+16%
Contacts
Behaviour Change

How Small Steps became one of NZ’s most popular mental health websites

Small Steps was created in early 2021 to provide meaningful tools and practices to help people manage stress and find relief in life’s challenging moments.

291k
Sessions
147k
Search & Display Clicks
$0.60
CPC, NZ Avg. is $1.97
Behaviour Change

How to Recruit Tech Talent Digitally with LINZ

LINZ needed an innovative digital approach to attract top talent to drive the development of their world-leading database system.

1.6m
Impressions
15k
Clicks
+628%
Careers Page Users
Digital Marketing Workshops

How To: Gen Z survey engagement

Te Herenga Waka—Victoria University of Wellington needed Aro to boost participation with a crucial yet hard to reach audience for Te Ngāngara’s first ever digital survey.

1.6k
Surveys Completed
299%
Over Engagement Target
440
Māori participants
e-commerce

Scoring 91.1% YOY Revenue Growth With Football Central

Football Central were seeking a clear and effective digital strategy to strengthen their online presence and bolster their ecommerce offering. The approach proved to be a winning formula.

+45.5%
Traffic Increase
+27.7%
Transactions
+91.1%
Revenue Growth
Behaviour Change

Amplifying the Māori COVID-19 response with Karawhiua

The Karawhiua campaign was aimed at increasing awareness and uptake of the Covid-19 vaccination, specifically among Māori. The brief called for highly empathetic and culturally responsive communication in order to effectively connect with harder to reach audiences.

44.6m
Total Impressions
201k
Users to Website
415k
Māori vaccinated
Behaviour Change

Can I Fly With This? Proving Behaviour Change with the CAA

The Civil Aviation Authority had an important message that wasn’t getting through, changes to what items you can fly with. They gave us a call to help them to communicate these important changes to travellers… before they got to the airport.

280,000
New Zealanders Reached
-50%
Batteries relinquished in Wellington
-46%
Batteries relinquished in Queenstown
Behaviour Change

Making Summer Safer with High Alert

High Alert is an amazing initiative, established to keep Kiwis up to date about dangerous drugs going around. They needed help building their subscriber base and overcoming platform moderation challenges to communicate their harm reduction messages.

230,000
New Zealanders reached
3,500
New Zealanders subscribed
+158%
Branded search queries
B2B

Raising the Digital Bar with Gault Mitchell

With a long standing and trusted reputation, Wellington law firm Gault Mitchell reached out to the Aro team to elevate their digital presence and continue to expand their client base.

56%
decrease in CPA (yoy)
179%
increase in conversions (yoy)
186%
increase in total site traffic
B2B

Powering Up Meridian Energy With SEO

NZ’s largest generator of renewable energy looked to Aro to supercharge their organic performance. We used our best-in-class SEO strategies to stand out in a highly competitive space.

11%
increase in organic sessions (YoY)
30%
increase in non-brand organic clicks (YoY)
60%
increase in B2C conversions (YoY)
B2B

Scoring a Home-Run Using a Cross-Platform Strategy

Homes.co.nz are committed to providing useful property information and tools that you can trust. Homes needed a cross platform strategy to encourage visitors to make the most of the site’s extensive functionality.

41k
Total 'Favourite a Home' Conversions
32%
Of Total Conversions driven by Paid Ads
11%
Increase in homes.co.nz User Base
Events

Achieving 1,528% ROI and Managing 270k Followers

The mighty Hurricanes needed a better way to understand their digital strategy and metrics in order to uncover new insights and engage their fans and members more effectively.

102k
Total Campaign Reach
1528%
Campaign ROI
270k
Followers Managed
B2B

Getting More New Zealanders to Invest-Now

InvestNow is an online platform that makes investing easy. In a highly competitive environment, they needed a targeted and adaptive approach to maximise the spend in the most potent customer segments.

544%
Increase in Leads Generated through the LikeMe tool
46%
Increase in Total Platform Sign Ups
54%
Decrease in CPA across all Conversions
Social Enterprise

Spending Less to Increase Revenue with Red Cross

Red Cross came to Aro to find innovative ways to drive awareness and community support around their humanitarian mission while getting the most out of a lean advertising budget - we relished the challenge and created a strategy to do just that.

9%
Increase in Total Revenue
75%
Decrease in Google Ads Spend
53%
Increase in Organic Revenue
e-commerce

Taking Retail Online with Wellington BBQs

Wellington BBQs & Fire were looking for ways to boost their online presence with a trustworthy and transparent partner agency.

76%
Increase in Clicks
53%
Decrease in Cost
1
Happy Client
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