We consistently deliver excellent results

Our comprehensive case studies showcase digital marketing success across Aotearoa.

The NZ Art Show team faced a unique challenge in 2024 with event attendance declining across the country and a new competitor show taking place a few weeks before their event. Additionally, the cost of living crisis meant people had less disposable income to spend on events. They needed a marketing strategy to increase brand awareness, especially outside of the Wellington region, and to boost ticket sales, particularly pre-sales in the four months leading up to the event.

The NZ Art show team chose Aro because of our wealth of experience in the Arts/Events space with other successful high-profile events like World of WearableArt and CubaDupa. We’re proud to add the NZ Art Show to the Aro hall of fame.

Our Impact

+2.7m
Impressions
11,500
Attendees
6.8K
Event Engagers

Explore Our Work

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Digital Marketing Workshops
+94%
Qualified Leads YoY
+82%
USA Qualified Leads YoY
+75%
24/25 summer trips sold!
Events
+2.7m
Impressions
11,500
Attendees
6.8K
Event Engagers
97.4K
Videos watched to 100%
26.4%
Completed view rate on YouTube
47.8S
Average watch time on YouTube
B2B
+206%
Monthly Bookings
-1189%
Search CPA
1,667
Direct onsite bookings (12mo)
e-commerce
+40%
Appointments
-15%
Reduced Ad Spend
+125
Google My Business Reviews
Events
40k
tickets sold
72.5%
tickets sold outside of Wellington
3,708%
Return on Ad Spend
e-commerce
123k
Site Users
+12%
Intent To Book
+16%
Contacts
Behaviour Change
291k
Sessions
147k
Search & Display Clicks
$0.60
CPC, NZ Avg. is $1.97
Behaviour Change
1.6m
Impressions
15k
Clicks
+628%
Careers Page Users
Digital Marketing Workshops
1.6k
Surveys Completed
299%
Over Engagement Target
440
Māori participants
e-commerce
+45.5%
Traffic Increase
+27.7%
Transactions
+91.1%
Revenue Growth
Behaviour Change
44.6m
Total Impressions
201k
Users to Website
415k
Māori vaccinated
Behaviour Change
280K
New Zealanders Reached
-50%
Batteries relinquished in Wellington
-46%
Batteries relinquished in Queenstown
Behaviour Change
230K
New Zealanders reached
3,500
New Zealanders subscribed
+158%
Branded search queries
B2B
56%
decrease in CPA (yoy)
179%
increase in conversions (yoy)
186%
increase in total site traffic
B2B
11%
increase in organic sessions (YoY)
30%
increase in non-brand organic clicks (YoY)
60%
increase in B2C conversions (YoY)
B2B
41k
Total 'Favourite a Home' Conversions
32%
Of Total Conversions driven by Paid Ads
11%
Increase in homes.co.nz User Base
Events
102k
Total Campaign Reach
1528%
Campaign ROI
270k
Followers Managed
B2B
544%
Increase in Leads Generated through the LikeMe tool
46%
Increase in Total Platform Sign Ups
54%
Decrease in CPA across all Conversions
Social Enterprise
9%
Increase in Total Revenue
75%
Decrease in Google Ads Spend
53%
Increase in Organic Revenue
e-commerce
76%
Increase in Clicks
53%
Decrease in Cost
1
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