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The NZ Art Show team faced a unique challenge in 2024 with event attendance declining across the country and a new competitor show taking place a few weeks before their event. Additionally, the cost of living crisis meant people had less disposable income to spend on events. They needed a marketing strategy to increase brand awareness, especially outside of the Wellington region, and to boost ticket sales, particularly pre-sales in the four months leading up to the event.
The NZ Art show team chose Aro because of our wealth of experience in the Arts/Events space with other successful high-profile events like World of WearableArt and CubaDupa. We’re proud to add the NZ Art Show to the Aro hall of fame.